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Clutch Bag Proposal
In the process of converting the Boxed Water carton into a new object, the concept of a clutch bag emerged. The clutch would target women, as well as anyone that is interested in fashion, such as designers and boutiques. I wanted to create a useful object; its material makes it very light and waterproof, and the size is ideal to contain anything from change and car keys to a wallet or passport. The clutch is designed to be worn under the arm or carried in hands. It can also be worn as a wristlet if desired. It is possible to add as many pocket as wanted.
TerraCycle has been my main inspiration, by turning chips bags into tote bags. The simple graphics and silver color inside the box create a simple yet sophisticated design.
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